Judgment is codeable. Conviction is not.
Judgment is pattern recognition, and pattern recognition is what we are automating. What survives is a different act entirely: committing before it can be proven, and paying for it when you are wrong.
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Steffen Bilde
Product Builder
Building products differently.
After years leading product and tech, I'm exploring how AI changes the way we build. I share what works here.
$ ./about
Background
I've spent 15+ years in product leadership. I've built and scaled teams at European tech companies, from early stage to scale. The through-line: figuring out what actually matters, and getting everyone aligned around it.
The hardest part was always selling what we build while building what we sell. Holding a multi-year vision while shipping this quarter.
Then AI changed what one person could do. I moved past syntax and started writing specs. The bottleneck shifted from technical skill to imagination. I could own product, design, and engineering at once.
Now I build through 55x↗, my studio for teams that are part people, part agents. Almost everything I build turns context and judgment into infrastructure that both can run on.
These days, I build small games with my 8-year-old. She reminds me what matters most: the ability to imagine something that doesn't exist yet.
That's what I'm exploring here.
$ ./projects
What I'm building
$ ./notes --recent
Field Notes
Honest reflections on building with AI. No polish, no SEO.
11 notes published
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Stay in the loop
Occasional updates when I ship something new or write a note worth reading.